Born from the belief that you shouldn’t have to choose between clean, plant-based nutrition and on-the-go convenience, Vega is a premium brand of convenient, plant-based, real-food alternatives. Since 2001, they’ve been groundbreakers in the plant-based natural health and performance products industry!

“Be better on your own terms, one small change at a time.”

This approach to “better” means that long-term change happens in small, daily steps! Plus, these steps should be sustainable and attainable. Try focusing not on what you need to eliminate from your diet, but what you can add. Try starting with one plant-based meal in your day, whether it’s a smoothie with Vega protein, a salad or soup. These small incremental steps will help you realize that eating more whole plant-based foods is easier than you think!

Go Vegan

What is clean, plant-based nutrition?

No matter what better means to you, Vega products are made with these principles in mind:

  • Plant-based

We should all be grabbing real, plant-based foods first, right? Vega is for everyone and makes it easy when you don’t have the time, space, utensils or napkins to eat the foods your body craves! Their products are made with real plant-based food ingredients you can feel good about. No matter where you fall on the plant-based diet spectrum, there are many benefits to be had from making plant-based foods a bigger part of your life!

  • Nutrient Dense

It’s proven and known that the most nutrient-dense foods are found in the plant kingdom. Whole plant-based foods with minimal processing give you more nutrition per bite than any other food.

  • Convenient

Stop compromising on health because you have a fast-paced and busy life! For days when a home-cooked meal just isn’t happening, Vega’s nutrient dense shakes, bars and workout fuel made from whole foods are some of the smartest choices you can make.

  • Clean
    With Vega, this means real, whole foods and processed as minimally as possible. Everything they make is certified vegan, gluten-free, non-GMO, and made without dairy or soy ingredients, artificial flavours, colors or sweeteners.


At Joy & Vitality, we’re joining Vega’s mission and we carry lots of Vega products to help you on your quest! Come to see us today, and remember that a small daily step can lead to amazing, lasting change and living your best life. 

Want more? Resources to thrive from Vega

  • Vega Learning Center and Recipe Center
    Learn more about plant-based nutrition, stress management, self-care, sports nutrition, and health! Plus, cook better with mouth-watering plant-based recipes (everything from smoothies to mac n’ cheese to donuts).
  • #BestLifeProject 
    See how people just like you are living their best life—or share with the world how you live yours. Either way #BestLifeProject is an everyday festival of inspiration.
  • Fuel Your Better
    Better performance is fueled with clean, plant-based nutrition. Learn how endurance or strength and conditioning athletes can recover faster with Vega’s free nutrition and training plans at

United by a shared quest for better, be part of an enthusiastic tribe who will cheer you on, whatever better means to you!